CHINA FASHION BUSINESS

Dr. Christine Tsui 

Dr. Christine Tsui is an independent scholar, business trainer, fashion commentator, and columnist. She is a recipient of the U.S. Fulbright Award and a Visiting Professor at Beijing Institute of Fashion Technology.

She is a top contributor on Zhihu’s fashion topics and was named a LinkedIn Top Voice in 2020. Across platforms, she has over 400,000 followers, most of whom are professionals in the fashion and luxury industry.

Christine holds a PhD from the University of Hong Kong and a Master’s degree in Fashion Marketing and Management from London College of Fashion. She is currently pursuing a Master’s in Economics at Purdue University (distance learning) and a Master’s in Psychology and Neuroscience of Mental Health at King’s College London (distance learning).

In 2013–14, she received the Fulbright Scholar Award granted by the U.S. Department of State and was a visiting scholar at Parsons School of Design in New York. Her research mainly focuses on the comparative study of Western and Chinese fashion systems, spanning both education and business.

Recent Activities include:

• Guest speaker, China National Garment Association Fashion Technology Innovation Conference (July 9, 2025);

• Co-chair, Link Fashion Innovation Forum (May 9, 2025);

• Moderator, “Good Business” Roundtable, PV Exhibition Shenzhen (April 10, 2024);

• Guest speaker, “Women Without Limits” Forum, City Press & Caijing Tianxia Weekly (March 29, 2024);

• Moderator, Biodex Sustainable Fashion Development Forum, Shanghai Fashion Week (March 27, 2024);

• Guest speaker, Huxiu FM Innovation Festival (December 4, 2023).

Other Notable Engagements include:

• Judge, CCTV Shanghai “Show the World China’s Beauty” Fashion Awards (2022);

• Judge, Shenzhen Fashion Week “Fashion Awards” (Fall/Winter 2019);

• Judge, “China Cup” Fashion Design Contest (2018–2021);

• Guest speaker, Harvard Center “Women’s Forum” (2018);

• Invited speaker, 20th IFFTI Conference (2018).

Writing & Media Contributions:
Her articles and commentary have appeared in Vogue China, Madame Figaro, Business of Fashion (BoF), Weekend Pictorial, Sanlian Life Weekly, Zhihu, among others.
Her insights on fashion business have been cited by Huxiu, Southern Weekly, China Business Journal, Vogue Business, and 36Kr.

Training & Consulting Clients:
Christine has provided training and consulting for Vipshop, Heji, Sanfu Department Store, H-style.com,  Fila (China), and SMEs. Her training and consulting covers: Buying & Merchandising (including product and design planning), Merchandise data analysis, Social media marketing, Fashion Writing, aesthetic consumption & marketing, SME management, consumer insight & research, with all courses integrating AI for work efficiency.

Her platform Leng Yun Fashion Circle also has its own team of lecturers, offering courses across almost every aspect of fashion and luxury, including product knowledge, sneaker design & development, supply chain management, luxury retail operations, fashion marketing & brand building, and cross-border fashion business.

Career Background:
Leng Yun has worked in the apparel and footwear industry since 1996, with nearly 30 years of experience. She previously held positions at Nike, Belle, and Li & Fung Group.

Publications:

• Chinese Fashion: Dialogues with Chinese Fashion Designers

• Practical Handbook for Fashion Buyers (3rd edition, 10th printing)

• Senior Buyer’s Handbook (2nd edition, Chinese version forthcoming; English version to be published in Europe and the U.S. in 2026)

• Life Without Hurry, Career Without Panic

• Introduction to Fashion Business: From Tradition to Digital Intelligence (winner of the 3rd Prize for Outstanding Book, China National Textile and Apparel Council).

Editorial & Academic Work:

• Sector Editor for the Routledge Encyclopedia of Chinese Studies (Economics & Business section, English)

• Author of the “Chinese Fashion Designers” and “Chinese Design Education” entries in the Encyclopedia of Asian Design (English)

• Author of the chapter on Chinese Design Education in Design Education: Theory and Practice (English)

• Academic articles published in leading journals such as Fashion Theory, Design Issues, and The Journal of Design History.