CHINA FASHION BUSINESS

▼The following discussion in the Lengyun Fashion Circle revolves around industry issues and summarized insights. These shared ideas are a collective reflection of industry wisdom and do not represent Lengyun’s personal views. The aim is to benefit more industry professionals through this format.

Know Yourself and Know the Enemy, Win Every Battle

1. How HR Looks at Resumes?

What are the elements of a resume? Personal information, honors received, profile photo, educational background, self-assessment, past job experiences (positions, job responsibilities/results, relationships with superiors and subordinates), project experience.

What are the top 3 most important elements? Job responsibilities/results, project experience, profile photo.

2. What HR Thinks During an Interview, What Decision Makers Focus On

There are many factors HR and decision-makers consider during an interview. The more professional they are, the more things they focus on, such as: whether the job fits, whether the person fits the role, whether the person fits the organization, and whether the person fits the future development of the organization. These four points can be complex to understand.

However, professionals are the minority, and the points that matter to the general public are what job seekers should focus on. I have simplified these focus points:

★ 4 points for the resume: Many job seekers overlook this part, thinking it’s unnecessary. The more people think it’s unnecessary, the more you can stand out by addressing it. In fact, HR and decision-making interviewers are highly focused on this aspect. I’d like to emphasize three points about resumes: The resume should be tailored to the job. A resume is a reflection of experience. Without rich experience, there’s no substantial resume. The rarity of the resume depends on the rarity of the experience. The more unique the resume, the more competitive it is.

★3 points for image: Image comes before ability. Humans are naturally drawn to beautiful things. Appearance is innate, and we cannot choose it, but temperament can be shaped. Some may not prefer it, but we won’t discuss the minority cases today.

★ 3 points for communication: The three key aspects of job-seeking communication (clear understanding, no rambling, structured and well-organized). Communication is about shaping the hiring party’s perception.

3. Common Reasons for Not Passing the Interview

★ The employer has better candidates: There are others competing for the same position who may be more competitive than you.

★ You and the employer are on different wavelengths: Is the resume not good enough? Is the image not right? Is the communication poor?

★ You didn’t highlight your key selling point clearly: Every position has a core pain point that needs to be addressed, and a mismatch between your selling point and the employer’s pain point can lead to rejection.

4. Why Do Many People Leave a Job Soon After Joining?

★ Unable to do the job—Professional mismatch

★ Don’t fit in—Cultural mismatch

★ Can’t get along—Mismatch in relationships with superiors and colleagues

Be Fully Prepared, 

Win Before the Battle

1. How to Position Your Career Development Based on Personality and Interests

Conclusion first: Identifying your personality and interests, and enhancing self-awareness, is the secret weapon for career success. Many people overlook this point.

Personality Traits: We not only have many blind spots, but also a large area of untapped potential. How much energy could be unleashed if we address these areas?

I won’t elaborate on this here, but I’ll provide some tools you can use: Personality – DISC personality test, Big Five personality test, Gallup StrengthsFinder test.

Interests: If you’re doing work you’re not interested in, you may endure it in the short term, but in the long run, it will drain your passion for both life and work. Currently, one of the most recommended and effective assessments in the field of career planning is the Holland Career Interest Inventory.

2. How to Accurately Identify Your Skills and Strengths?

One of the best ways to identify your skills is by listing your proudest achievements and most satisfying experiences. Write a short story for each achievement.

Story Structure:

1. Situation background
2. Why you decided to do it
3. The problems or challenges you faced
4. A detailed account of what you did, step by step
5. The results

3. Where Are You Suitable to Work?

Conclusion first: Even the best Huawei charging cable won’t work with an iPhone. If it’s incompatible, it won’t work, and both sides will suffer. Whether a job is suitable really comes down to whether your values align with the company’s. But how do you uncover a company’s values? This can be quite difficult, so you can try asking the employer some questions. Here are a few examples for reference:

1. How would you describe this company?
2. What are the company’s core values?
3. What is your opinion of the company’s founder (or leader)?
4. If you could do one thing to improve the company culture, what would it be?
5. What qualities do your star employees exhibit? What kind of behavior gets rewarded?

4. How to write a career plan?

（RESOURCE：庄主截图）

30% Planning, 70% Execution

1. Crafting an Effective Resume

The resume is a crucial part of self-marketing and plays a significant role in determining whether you get an interview. A resume is defined as: telling potential employers how you differ from the competition, who you are, who you want to become, what you can do for them, and how others perceive you.

Based on this, let’s discuss the key points for a great resume:

★ How many pages should a resume be?

2-3 pages is ideal.

★ What format and design should the resume follow?(The format and design of the resume are like product packaging design; remember that visuals come before language.)

Use a visually appealing font, appropriate size, and moderate line spacing and paragraph breaks. The layout should be clean and easy to read.

Keep the writing concise (a resume overloaded with content will not be noticed).

Include one profile picture.

Pay attention to detail (spelling, grammar, punctuation, etc.).

Add a polished, simple, and elegant look.

★ Content Structure of the Resume

Carefully summarized core values

Well-crafted job responsibilities and achievements

Personal work samples

Include a description of the company (for lesser-known companies).

2. Leveraging Effective Channels

20-45% of positions are filled through internal referrals, and over 30% come from BOSS Zhipin. Direct contact with company HR or getting recommendations from mentors or alumni is also a good channel.

3. Securing Important Interviews

The entire interview process can be summed up in one question, no matter how it is presented. What do you think this question is?

Answer: Why should we hire you? What are your value and selling points?

So How Can You Secure the Interview?

★ Relax and Be Confident

Confidence comes from thorough preparation, not from improvisation. Once you’re well-prepared, you’ll be surprised at how much more confident you’ll feel.

★ Highlight Your Most Attractive Key Selling Points — What Are Key Selling Points?

What is the primary factor that would most likely make them hire you? Think about other equally important factors—these are your key selling points.

How to identify your key selling points? Consider: What qualifications do I possess that are hard to find? In what areas do I outperform my peers? What do employers value most in me? What is the most impressive achievement on my resume? From the employer’s perspective, are these selling points relevant? Are these selling points unique, or are they too common? Can they be verified, not just opinions?

★ Tell Your Story Well

A story in an interview is as important as an image on a website. A well-told story will bring your answer to life and help the interviewer envision you succeeding in the job and achieving results.

How to structure your story? Here’s a tool: SORA — Situation, Obstacle, Action, Result. Three points to note: The story must be planned and organized in advance; the results must be specific and quantifiable (even if fabricated, they should appear believable); you should have at least 10 different stories (repeating the same story in multiple rounds of interviews is obviously ineffective).

★ Self-introduction

4. What are the key elements of an excellent self-introduction?

An engaging opening that captures the interviewer’s interest、Focus on key selling points、A very brief career summary、A successful case that proves results、An analysis of your motivations and personality from a work perspective、A brief statement showing your understanding and enthusiasm for the job、A well-thought-out concluding question.

#Example#

“Hello, interviewer. I’m honored to be here today. If I had the opportunity to work here, I would be very excited because I have used all of the company’s developed apps for quite a long time.

As my resume shows, I have worked in the training department for 10 years and progressed in various positions. Most recently, I was the Chief Instructional Designer at XX Company.

I led significant reforms there. For example, last year, I led a comprehensive reform of the sales training program for 600 national sales representatives. Participants’ scores increased from 7 to 9.5 (out of 10), and performance improved, resulting in increased revenue.

I also have other strong skills, such as web design and graphic design, and a master’s degree in design from Donghua University, which has provided me with a solid foundation.

This position sounds like a great fit for me. I’ve spoken with several relevant people in the company, and I’m confident that the company’s culture and goals are highly appealing to me.

That’s a brief introduction of mine. Please let me know which areas you’d like to explore further, and I’ll be happy to elaborate.”

5. Integrating into a New Environment and Starting a New Journey

How to quickly integrate into a new company?

1. Set clear goals and determine what you need to do to achieve them.
2. Manage upwards and strategically earn the trust and full support of your superiors.
3. Build a strategic network of connections (acquaintances, allies, and supporters), while being mindful of any hostile relationships that may need attention.
4. Find mentors (superiors, colleagues, or even subordinates) and supporters (middle or senior leaders who have influence in the organization).
5. Give your best effort to thoroughly understand the environment you’re in.
6. Continuously learn and grow, achieving measurable growth in an uncertain environment.

PS: The translation is done by AI